Training for the Marketing Cloud was delivered via a Salesforce Certified trainer. These sessions were recorded during our April 2020 training session. To access the recorded sessions, please click the links below. Training assets are available to downlad at the following links: code snippets, images and sample data for the dynamic content activity. You can download the presentations used in the videos at the bottom of this page.
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Salesforce Marketing Cloud: Training Session 1 |
Agenda:
1 hour - Introduction & Navigation
- Logging In
- Cloud (User) Preferences
- Marketing Cloud Calendar
- Marketing Cloud Campaigns
1 hour - Cloud Connect Overview
- How the Connector works
- Understanding Salesforce Reports & Campaigns for Marketing Cloud Sends
- Tracking data in Sales Cloud
- Overview of the Marketing Cloud Reports
- Data Extensions
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Salesforce Marketing Cloud: Training Session 2 |
Agenda:
2 hours - Content Builder
- Data Extensions (con't)
- Navigating Content Builder
- Understanding Content Blocks, Layouts, and Templates
- Demo of Roche's shared content and custom templates (1:17:00)
(Download the Roche Template Documentation) - Importing image files
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Salesforce Marketing Cloud: Training Session 3 |
Agenda:
1 hour - Testing & Sending Emails
- Building template-based emails
- Dynamic Content
- Email Testing Options
- Sending to Salesforce Reports & Campaigns
1 hour - Email Tracking & Marketing Cloud Reports
- Tracking data available per email send
- Updating URLs after an email send
- Navigating Marketing Cloud Reports Application
- Running and scheduling Marketing Cloud Reports