How to Add Assets to a Campaign

A campaign in the Marketing Cloud Campaigns app is a place for organizing content and messages so you or a team can plan, collaborate, analyze, and use workflows and approvals around them. An association is a channel-specific message, content, or activity you want to include in the campaign.

Campaign associations are cross-channel objects used to build campaigns. You associate these objects to a campaign to:

1. Organize the associations needed to execute a campaign
2. Plan messaging in the short and long-term future
3. Act as parameters for analytics around a marketing objective

Add Assets to a Campaign from Campaigns tab

1. Click on the Add to Campaign button in the upper-right corner of the screen.
   
   
   
2. Select the appropriate type of asset to associate from the dropdown.
   
   
   
   
3. Navigate to the appropriate item(s) you wish to associate.
   
   
4. Click to add item(s), then click OK.