What is Journey Builder
See this Overview Video (8:42) from YouTube
Journey Builder is used for creating responsive automated multi-channel campaigns. Use Journey Builder to design a communication plan that reaches customers at every stage of their journey with your brand.
How do I learn to use Journey Builder?
To start on the Journey Builder process, we recommend requesting an Accelerator. Accelerators are targeted engagements which can be requested by the support team to help you and your team gain expert 1:1 advice on specific business challenges, and help to bridge the gap between self-guided learning and a full-service engagement.
Please note that due to our set up (which uses tokenization and encryption) there are some limitations to what we can utilize in Journey Builder
- limits the data points we can capture for a journey: Actions can be used: opens, clicks, unsubscribes.
- add a contact, update a contact may be limited
- data filters won't work (on tokenized fields)