Global Marketing has created some help documentation to assist Roche staff in the setup and maintenance of SEMrush projects primarily for SEO monitoring. Once you have a Project set up, you are able to configure the 12 Project tools (What are the SEMrush Project tools?) These will help you fully measure a website’s online visibility and help you manage campaigns to improve its visibility.
Please see the two PDF attachments to this post. The first is geared toward helping set up a project (website for analysis) properly.
The second is to focus specifically on analyzing and managing the backlinks coming to the site.