The Google Quality Score is a 1-10 scale rating that Google gives to indicate the quality of your ads and landing pages triggered by the keywords you have chosen. Having a high Quality Score means that Google thinks your ad and landing page are relevant and useful to someone looking an answer to the questions they typed in.
When we create solid synergy in our ads and the web pages that the customer lands on, we improve the customer experience. Not only does the customer appreciate this, but Google does as well. Having a high Quality Score means that Google thinks our ads and our landing page are relevant and useful to the customer. This helps us rank higher in searches and lowers our advertising costs.
How is the Quality Score determined?
Google uses a combination of factors in determining a Quality Score. Every time someone does a search that triggers an ad, there is competitive "auction" by advertisers. Google calculates an Ad Rank which incorporates your bid (budget), expected click through rate, ad relevance, landing page experience, and other factors. By improving the following factors you can help improve the quality:
- The quality of your landing page - How relevant, transparent, and easy-to-navigate your page is. Ensure the words on the page are the same ones used in the ad.
- Your ad/search relevance - How relevant your ad text is to what a person searches for. Try to word your ads to match how customers talk and communicate.
- Your targeted devices - Our ads need to load and look good in any device. If we design our ads and landing pages for mobile use, we are ensured that they will be good on any device.
What is a good Quality Score?
A Quality Score of 5 is considered average or okay. Therefore, accounts (or campaigns or ad groups) with average Quality Scores better than 5 can be considered better than average, and will most likely spend less to deliver advertising to the customer in search results.
