The document attached to this article is the newest ISA development guidelines. This document was designed to combine three pre-existing guidelines listed below into one. This new resource brings value through consistency, rules, recognizability, and brand cohesiveness.
- ISA Brand Guidelines
- ISA localization Guidelines
- ISA User Experience Guidelines
With the multitude of products that fall under the Roche Diabetes umbrella, it’s very easy for the brands to be stretched too thin. This resource will allow our affiliates and agencies of choice to maintain quality and brand consistency without sacrificing our tone during ISA development.
This document will primarily be used as a guide for affiliates and agencies when building new ISA's. In 2021 this document will be converted into a web version that will sit in the BrandBox brand modular.