Effective, efficient and scale-able media management heavily influences Roche Diabetes Care's ability to win in our key markets. Challenges in market dynamics makes it necessary to have greater strategic focus. We must align finite resources to market potential. It is in the best interests of Roche affiliates and our external partners to operate in a sustainable and business focused manner. With the market segmentation work, we now have some clear strategy in terms of priority countries. We are implementing a tiered service structure to better align what we do to win in those markets and spend levels.
You can download a print out of the tiers at the bottom of the page.
