The challenge today
In order to rise above the noise and guide people along the purchase decision pathway, we must leverage the most effective media tools and analytics; converting brand awareness into relevant business actions. This means that we need to partner with someone who knows the media landscape and tools.
In 2014, the Marketing Strategy & Services group started transitioning our paid media planning and placement services to a new agency; Found Search + Marketing. Since that time, we have had tremendous results.
Who is Found Search + Marketing (FoundSM)
FoundSM was created by early members of the Google AdWords team and is a full-service digital marketing agency with Paid Search marketing at its core. Most agencies offering pay-per-click services today used to be traditional marketing agencies and added the service later on — which is why it always feels like an afterthought.
At Found, they believe the best multi-channel marketing efforts begin with a solid understanding of what motivates your audience at the most detailed search level. They couple that with big picture visibility through advanced analytics and data-driven insights. That means making sure they're fully trained in the industry’s leading platforms, programs, and tools, and taking the time to get re-certified each year to stay at the top our game.
What services do they provide?
- Pay-Per-Click or Search Advertising
- Search Engine Optimization Consultation
- Paid Social Media Advertising
- Conversion Rate Optimization
Why should you choose to use a global agency?
Affiliates are in a tight situation. So, Marketing Strategy and Services aims to provide insights, platforms, processes and tools that ease the burden and help affiliates. Part of that service is offering media planning and placement services. So, why should an affiliate choose us?
- We take care of all overhead fees so that all your media investment is “working” for you.
- Over 50+ years of combined digital industry knowledge
- Monthly Reporting, Account Audits and KPI Optimization included
- Capabilities from Campaign Creative to Development to Optimization
- Industry and Technology Leadership
- Translation monthly allotment included
- Capabilities to leverage other affiliate best practices in your market
- Found Search + Marketing is a Certified Google Partner
If you have any questions about FoundSM or the Global Media Program, contact us by submitting a request at: www.digitalmarketing.rochedc.com