The rise of digital marketing communications has increased the number of touch-points needed to influence a customer or HCP’s brand choice. This means that we also need to significantly increase exposure to the Accu-Chek brand in order to compete.
I would imagine most of you are familiar with the book or animated film Alice in Wonderland. In it, the Cheshire Cat says “If you don’t know where you're going, any road will get you there.” This is especially true in modern media marketing. You can invest a lot of energy and money in “digital” but if we don’t map it to clear goals that benefit the business, we will have little to show for it.
Our challenge is to deploy the right message, at the right time in the customer journey, and in the right media channel in order to achieve our business goals. That is why you need an expert partner to help you navigate and leverage the world of media.
Marketing Strategy & Services manages a Global Media Program that is available to any affiliate. Our mission is to support and drive affiliate business through media. We have enlisted Found Search + Marketing as our partner. Created by early members of the Google AdWords team, Found Search + Marketing has certified partnerships and experts in a number of platforms and extensive industry relationships. Their staff are fully trained in the industry’s leading platforms, programs, and tools, and take the time to get re-certified each year.
Because of the investment that Marketing Strategy & Services makes, the Global Media Program can offer you – the affiliate, the following:
- Full digital media planning and placement with no agency fees. We take care of all overhead fees so that all your media investment is “working” for you.
- Over 50+ years of combined digital industry knowledge.
- Monthly reporting, Account audits and KPI optimization included
- Capabilities from campaign creative to development and optimization
- Industry and technology leadership
- Translation monthly allotment included
- Capabilities to leverage other affiliate best practices in your market