This document is intended to help RDC affiliates take advantage of a growing collection of the most recent mySugr resources. Tip: to quickly search by keyword, use shortcut Ctrl+F.
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IMPORTANT Affiliates executing mySugr marketing are responsible for ensuring their campaign marketing messages and translations are processed through their local legal & medical approval processes. |
1. Support Framework
Overview
Self Service Resources
(Click on each to open in a new tab)
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Guidance & Requests
- Global Marketing: Affiliate Support Help Desk
- H&DS Regional Business Leaders: Business & Rollout Support Topics
- Communications Questions: press@mysugr.com
- Product & Feature Questions: Knowledge Hero Network
2. About mySugr
a) Introduction to mySugr
- mySugr Story (PPT)
b) The mySugr Products
- App Intro and Features (PDF)
- Product Age Restrictions / Explaining the Paediatric Claim (PDF)
- Important Note: all mySugr products have a minimum age limit:
- 16 years for the mySugr Logbook.
- 18 years for the mySugr Bolus Calculator and mySugr Pump Control. - For more information on this topic, or the related app store descriptions, speak to your Regional Business Leads.
mySugr Logbook
- Intended Use - Logbook (PDF)
mySugr Bolus Calculator
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Intended Use - Bolus Calculator (PDF)
- Note: The Intended use explicitly states blood glucose and therefore the bolus calculator is not intended to be used with FGM or CGM data, mySugr does not support this.
mySugr Bundle
- mySugr Bundle Brochure (PDF)
mySugr Pump Control
- More Information Coming Soon
*Reasons to Believe: Scientific Evidence*
- mySugr/Science: Find the latest scientific publications relating to mySugr Products
c) Product Knowledge, Customer Support & Trainings
- mySugr/Help Centre: The answers to product FAQs
- Youtube Videos: mySugr App Walkthroughs
- mySugr eHbA1c - How is it created?
- Meter Pairing Issues & The Most Common Solutions
- Hardware options not showing in Connections tab of app
- Webinar Recording, Q&A, Slides: mySugr App Key Features, Coaching & Bundle
3. Marketing & Communicating mySugr
a) Resources
Strategic Messaging Guidelines
- Patient Messaging
- HCP Messaging
- mySugr selling story for HCPs: Here
- Key Fact Messaging The latest official countries/languages/users/reviews/ratings (RDC Messaging Warehouse)
- Users & Registered Users: Communication Guidelines
- Using Quotes from the App Store
Design Guidelines
- Branding Guidelines (BrandBox)
- Social Media Style Guide (BrandBox)
Data Privacy
- Medical, Privacy and IT Security Standards
- Reach out to your local data privacy / legal team for questions who can contact the mySugr team when necessary.
b) Tools & Insights
NEW mySugr BrandBox Module!
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New mySugr Brand module - brand guidelines for easier localization of assets & local creation
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BrandBox is the one platform to find all mySugr creative assets, ensuring mySugr brand consistency globally
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Submit a request for access here.
Note: If using BrandBox for workflow, please describe and tag assets accurately in order to optimize the filter search function (e.g. Product: mySugr).
Phone & Bluetooth Compatibility
- This Document covers the meter pairing issue with different Huawei mobile devices - Key messages, Q&A and Reactive customer statement.
- This Document covers more general information about phone compatibility across iOS and Android devices
Demo Accounts
- mySugr has built a solution to provision each affiliate with accounts that can be used to demo the app or take screenshots for local creative assets
- Request credentials through your H&DS RBL
- What are Demo Accounts and how to get the most from them
- Demo Accounts FAQ
- How To Demo The mySugr App Through a Video Call
Analytics Dashboard
- Analytics for mySugr are available through the Looker dashboard.
For guidance on using Looker and interpreting the metrics, please refer to this slide.
Access to the tool is limited to key countries, however automated reports are widely available. If you'd like to receive KPIs report for your country to your inbox, please contact your H&DS RBL - Diabetes App Market Monitor monthly updates here
Tracking
- Implement trackers to your call-to-action touchpoints to identify the successful sources of acquisition of a user and his in-app activity: trackers are specific to Accu-Chek website, Advertising campaign assets, Social media posts, Print materials, Press Release, etc.
- Instructions for Adjust trackers here.
Country Initiatives
- Find out what your peers have developed, here
PPC Updates
- For your information, you will find the mySugr monthly updates provided at the monthly Portfolio and Pipeline Committee meeting about launch sequence, upcoming integrations, KPIs. If you can’t access, please request it to: Ana Vinaru and your Regional Business Leader
c) Requests & Approvals
Approval Processes for Affiliate Marketing Managers
Marketing Managers must use the following approval processes:
mySugr Branding/Design assets:
- Materials should adhere to the mySugr brand guidelines found in BrandBox. For help with unique brand questions, please contact the RDC Brand team via the Affiliate Support Desk.
New/translated Marketing Messaging about mySugr:
- Affiliates executing mySugr marketing are responsible for ensuring their campaign marketing messages and translations are processed through their local legal & medical approval processes.
Product Roll-Out Timelines: Your H&DS Regional Business Lead
Examples:
- "New feature" ideas and requests
- Business Development
- Timeline of feature/product rollout
d) Launches
New Country Marketing Launches
About this document ...
What is it? The goal of this document is to help Roche colleagues find the mySugr resources and answers they need as quickly and conveniently as possible.
Why do I need it? This document is a way to improve proactive information sharing between mySugr & Roche, providing more independence to colleagues to find what they need “on demand”. mySugr & RDC Global Marketing Services update this document regularly with paths to the latest and most useful information.
Who should use it? It’s a good starting point for any Roche employee with a question about mySugr, and it can provide value to colleagues across affiliates and functions.
We hope you find it useful!