Thank you to those who attended the How to get the MOST out of Social Listening webinar led by Jessica Leachman. She walks us through how you can gain valuable insights and data by listening to online discussions. See important takeaways and the replay below!
Quick Overview:
No Social Channels, No Problem: You do not have to have a social media account to use Social Studio. There are opportunities to online conversations in social media, blogs, forums, mainstream media, and more through the platform.
Keywords: Keywords are important in Social Studio — but know it is different than search engines like Google. To learn the difference between Broad and Exact keyword matching, as well as how Social Studio optimizes keywords, click here.
Frequency of Listening: The frequency of social listening varies from country to country depending on the amount of support you have. Let Social Studio do the heavy lifting! We can set up automated weekly reports for you to review.
LinkedIn Learning Courses:
- Learn Social Media Monitoring: While they use the term Monitoring, we call this Social Listening
- What is Social Media Marketing: This course will prepare you for the next Social Studio Webinar
Webinar Link:
https://streamingmedia.roche.com/media/Getting+the+Most+Out+of+Social+Listening/1_8dzodsnr
If you have any questions, please feel to reach out via support form, or directly at jessica.leachman@contractors.roche.com.