Strike a Match!
In this tutorial, you will learn the difference between broad and exact keyword matching and how Social Studio differs from traditional search engine platforms like Google.
You'll then be shown how to take your list of terms to find unique keywords to enter into Social Studio to maximize exact keyword matching.
Lastly, a demonstration on how to apply the unique keywords into a filter to find every word and phrase that you want to monitor.
Training Video:
https://streamingmedia.roche.com/media/Strike+a+Match%21+Broad+and+Exact+Keyword+Matching+Training+Video/1_su6steh9
If you have any questions regarding broad and exact matching, as well as keyword searches and filters, please feel free to reach out to me via support ticket, or directly at jessica.leachman@contractors.roche.com.