We live in an increasingly crowded and competitive marketplace.

That is why you need experts on your side; helping you achieve your business goals in a rapidly changing digital landscape. On the following pages, you will find descriptions of the platforms and services that Global Marketing offers to enable affiliate success. We aim to create positive, relevant customer experiences that efficiently and effectively engage our target audiences, build brand awareness and loyalty, and motivate action and support for digital business transformation.

Affiliate Support Desk via Zendesk

We offer multi-tier marketing support to affiliates using the industry leading support platform Zendesk. It is our internal customer service tool to track, prioritize, and communicate resolution to support requests. Using this powerful tool we centralize affiliate marketing support, streamline communication, and provide transparency to task completion. It leads to more productive support team, and satisfied affiliates. Further, Zendesk offers reporting and insights to help improve support operations.

Web Development Services

Global Marketing Operations offers web development, design, and operational support services of all Roche Diabetes Care customer facing websites. We utilize a Web Content Management System (WCMS) which is a centralized open-source, cloud-based web content management platform. This state-of-art platform provides multiple benefits to the organization and more importantly our customers. It is the foundation of our digital presence. We have developed 60+ websites, offering consistent, compliant, and feature rich web experiences. The centralized development infrastructure and process allow us to “build once and deploy many”, saving millions in development, support and maintenance costs.

Accu-Chek Engage

Accu-Chek Engage is the platform that enables affiliates to have dynamic sales conversations using best-in-class tools and content. We offer content strategy consultation throughout the Interactive Sales Aid (ISA) development process, localization support and operational support services. Engage uses a centralized mobility solution designed to efficiently and effectively create, deploy and track Interactive Sales Aids on tablet devices across over 25 countries and over 2,000 users in iOS and Windows environments.

Brandbox Digital Asset Management

Brandbox is our centralized digital asset management system. This system streamlines content approval workflows, enables global content distribution / sharing and asset re-purposing, reinforces brand consistency and saves development costs leading to profit improvements. Brandbox enables users to easily find and obtain assets on a global basis which significantly reduces the cost to deliver these assets. In some cases, Accu-Chek Brandbox is also being used for local medical, regulatory and legal review due to its ease of use and built in workflow functionality.

Digital Media Planning and Placement

Centralized digital media planning and buying enables affiliates to access best-in-class digital media buying services at little to no cost to them. This maximizes affiliate budgets and ensures that marketing dollars go directly to market promotion. Through our central agency model we drive media efficiency and effectiveness, extend affiliate budgets by reducing agency costs, allow for greater buying power, and promote consistent visibility and messaging in markets. Our hands-on and personal relationship focus has made our affiliates feel like we are truly partners with them.

Marketing Automation - Salesforce Marketing Cloud

Leveraging marketing automation can help to create a seamless customer experience across email, the web, sales, commerce, and service. With Salesforce Marketing Cloud, we can help you develop and implement a Journey-based email marketing strategy, automate certain marketing programs and communicate to patients in a measurable and brand consistent manner.

Social Listening - Salesforce Social Studio

As a global brand, Roche Diabetes must have a consistent and compliant social media presence as well as an awareness of the landscape. We enable this through social listening with Salesforce Social Studio. Through social listening, we are able to gather analytics and provide insights for cross-functional teams to make data driven decisions. The platform acts as a convenient one-stop tool to publish social content, and interact with our customers on our Roche-owned channels. We will provide guidance, support, and best practices with every stage of your social journey.

mySugr

mySugr’s simple app interface in connection with unique motivating features (mySugr monster and gamification features) as well as individualized coaching motivates PwD to better manage their diabetes. mySugr is available in >65 countries with over 1.7 M people worldwide using the app. The mySugr Globalization Team is made up of both Roche Diabetes Care and mySugr members. We will use our access to experienced app marketing experts to help optimize your strategy for the best results.

Analytics and Insights

Our analytics services partner with you to provide aggregate & visualize data on digital behavior and competitor performance through digital channels so you can gain insights. Using easy to understand dashboards as well as more in-depth analysis, we enable you to analyze business-relevant KPIs driving business objectives and pull insights which can drive actionable performance improvements as well as channel optimizations.   

E-Commerce - Salesforce Commerce Cloud

Global marketing is working to enable direct to consumer product sales via digital channels with a solution that is integrated with Roche back office supply solutions, allows for multiple payment methods, and enhances the customer experience.

Market Access

Connecting the dots on a system level: informing strategic business decisions based on a deep understanding of the value metrics, decision drivers and desired short-, mid-, and long term business objectives of organizations "who pay" for health care.