Session Video Available
If you were not able to join us for the live session, we wanted to make this video available to you.
Our goal with these training sessions is to provide an opportunity for you to learn a little more about implementing a content marketing strategy, hear from and connect with your peers, and get your questions answered. In this webinar, How To Create a Campaign Without a New Product Launch, Jill Crimm outlined a 3-step process to find your focus.
It centers around using Insights. Jill talks about how to move toward a singular point of attention focused on addressing a customer need and how to build a campaign around that idea - without a product as the main character.
If you missed the live sessions or want to view them again,
You can download the presentation notes here.